Rhys Moore

Rhys joined BFL as its Chief Strategy Officer in October 2026, coming from the National Housing Federation (NHF) where he served as Executive Director of Public Impact.

Since joining the NHF in 2015, Mr Moore held senior roles including Director of Strategic Communications and Campaigns. During this time, he has worked with successive governments to secure significant policy and funding changes for the housing association sector, most recently leading the campaign for the £39bn ten-year Social and Affordable Homes Programme and the accompanying rent settlement. He also led the development of the NHF's five-year business strategy.